![]() ![]() Lots of people try to DIY their website, only to get bogged down and stuck. Up until that point, I had struggled to sell full web design packages (my only offering at the time). In January of 2020, I launched my One-Hour Strategy Session. Offer complimentary services like copywriting or brand design. If selling traditional web design packages isn’t working for you, it might be time to try a new model. Sometimes, repackaging and raising the price of an old service isn’t enough and you need to try something new. How to Create an Effective Content Marketing Strategy How to Increase Your Website Traffic with Pinterest Squarespace SEO: 25 Ways to Boost Your Google Rank Here are some guides that can help you hone your marketing strategy and increase your traffic: SEO is my favorite strategy but you can also use social media. There are lots of different ways you can boost your traffic. Once you’re in high demand, you’ll have the luxury of being able to choose your clients and raise your prices without fear of losing business. If your website traffic is low, it’s time to focus your efforts on marketing. It doesn’t matter how amazing your service page is if no one sees it. Discoverability (and the revenue growth that comes with it) is a result. See the difference here? SEO optimization is a feature. They care if potential customers are going to discover them on Google. The truth is, most clients don’t care if you include SEO optimization. And they won’t know unless you tell them.įocus on results instead of features. That’s great but many people don’t understand the impact SEO can have on visibility and growth. Let’s say you include SEO optimization in your web design package. The biggest problem I see with service pages is that they list all of the things that are included in a package but fail to communicate their value. And that means overhauling your services page. If your design packages cater to the needs of your ideal client, the next step is to communicate the true value of your offering. The key here is to figure out how to structure your packages in ways that best serve your unique clientele. Bump up your price $500 and if you can book yourself solid, boom! You’re making $5k a month and you no longer have to juggle multiple clients at the same time. You could shave off some features, and repackage it as a two-week website. Maybe your clients don’t need all of the features your package includes but they do need a quick turnaround time. Let’s say you have an all-inclusive web design package that costs $2,000 and takes 4-6 weeks to complete. ![]() If they’re not tailored to fit your ideal client, it’s going to be a lot harder to sell your services no matter how talented you are. So you hem and haw until you finally decide that these socks are too pricey to justify the cost when you’re only going to wear two of the three pairs. You wouldn’t be caught dead wearing pink socks. The problem is the package includes three colors: blue, green, and pink. (I’m picky about my socks, okay?) They’re the socks you would wear if you were going to run a marathon. (My example game is not strong today but bear with me.) You see a fabulous set of socks. Imagine going to the store to buy new socks. There’s some homework you’ll need to do first. Just do it! It may actually help you book more clients because it will increase the perceived value of your service.īut what if you’re struggling to book clients or you don’t have a lot of gushing testimonials? Increasing your prices may not be the best idea just yet. If you already have a solid client base, rave reviews, and enough projects to easily fill your calendar, it’s probably time to raise your rates. And if you want to start pulling in six figures or more, you need to start by applying your creativity to overcoming the obstacles that keep you stuck making less than $5k per month. The truth is that creative work is routinely undervalued. I just mean being able to afford the insane premiums of a decent healthcare plan and maybe a modest luxury buy now and again. And I don’t mean lounging by the pool outside our Bel Air mansion. Web designers often struggle to command the kind of rates we need to live the life we want. Being a Squarespace designer is a pretty sweet job. You get to work from home, set your own hours, and express your creative side every single day. ![]()
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